The mid-fielder DNA sessions

"Quality without results is pointless. Results without quality is boring." - Johan Cruyff

Why attend

This year’s Agile Coach Conference centers around the intrinsic values, what an Agile Coach’s DNA looks like. We will apply these values to all lines of work that Agile Coaches operate in: from IT to Marketing HR and to the public sector.

And what better location to share and learn than the Johan Cruyff Arena in Amsterdam!? Widely considered to  be one of the most versatile soccer players in football, Johan Cruyff could play every position on the football field (apart from the goalkeeper). Speaking about Agile, that’s a prime example right there!  

Be an Early Bird

Get a €100,- discount and a free Masterclass Agile Biology by Eelco Rustenburg on February 3rd if you order before February 1st, 2022!

The mid-fielder DNA sessions

If we were to ask you what an Agile Coach is, what would you say? And what values do you believe are part of the Agile Coach’s DNA?

As an Agile Coach, you are tasked to streamline processes, deliver value and support effective collaboration. In sport’s terminology, the comparison to the role of a midfielder in soccer is easily made. The midfielder usually disrupts the opposing team’s attacks, while also creating opportunities for goals. Moving between attack and defense, the midfielder typically travels the greatest distance during a match.

Competitive circumstances aside, we can directly extrapolate very specific cross-over values that an Agile Coach shares with a midfielder: a strong awareness of the rest of the team and individual players, providing support to advance or prevent mistakes from happening. Creating the circumstances for maximum collaboration, anticipate and maintain overview. All the while travelling the distance with each individual member in their agile transformation process.
Sign up now to reserve your spot, lock-in the Early Bird price and get a ticket to the free Masterclass Agile Biology on February 3rd by Eelco Rustenburg

 

* Following official guidelines and forecasts, Gladwell Academy will host the Agile Coach Conference 2022 in person and on location. However, we understand that circumstances may change, in which case we will act accordingly. Should the event have to move to a new date, your ticket will stay valid and a refund will be an option. 

SPEAKERS 2022

Paul van der Haar

Senior trainer / Digital change consultant

Gladwell Academy

Paul has a background in International Relations and is accustomed to analyzing challenges with a multi-disciplinary approach. His experience with large (IT) implementation programs allows him to guide clients through the process of change. His approach is focused on relationship building as he believes change can best be achieved by working in close collaboration. Paul is an authorized instructor for ICagile.

Lyssa Adkins

Coach, facilitator, teacher and inspirer

LyssaAdkins.com

Lyssa Adkins believes that Agile is a brilliant, emergent response to help us thrive in our ever-increasingly complex, changeable and interconnected world. Her current focus is coaching Leadership Teams to take up the Agile transformation that is theirs to do — on both a personal and group level.

Leslie Morse

Host podcast women in Agile

Women in Agile / Scrum.org

Business Analyst by trade, collaborative entrepreneur at heart; Leslie is a passionate leader focused on cultivating environments where continuous learning is the heartbeat calling forward everyone’s greatest potential. She currently serves as a Product Owner for Scrum.org. In addition to exploring the intersection of professional development and community building for Scrum.org; she enjoys hosting the Women In Agile Podcast and supporting the operations of Women In Agile Org.

Mariëlle Roozemond

Agile transformation Expert

Agile Communication

As an independent Agile transformation coach and a lecturer at Rotterdam University of Applied Sciences, Mariëlle has always been searching for gems at the border of Communication Sciences and IT. And Team Topologies is definitely the latest discovery!

Paul van Sonsbeek

Agile Coach / Master Black Belt

De Volksbank

Paul is senior Agile Coach at de Volksbank. Last 3 years he was responsible for deploying the ‘KWW Agile Way of Working’ Improvement Program within the value chain ‘Klant Wil Wonen’ (mortgages). He recently joined the central Volksbank Transformation Office, the team responsible for the company wide Agile transformation called ‘Klantificeren Graag!’.

Maaike Klasen

ACC Coach / Scrum Master

PWN 

This is Maaikes place: coaching teams (within an IT environment). She ‘discovered’ Agile and methodologies such as Scrum, Lean and Kanban while living in South Africa. Back in the Netherlands she coached teams at ABN AMRO and at Schiphol as a Scrum Master and trained other Scrum Masters in coaching/ team developing skills. Now, she has the privilege to do the same for PWN plus, she is an ICF certified coach.

Simon de Graaf

Agile Team Coach / Scrum Master

AgilityMasters.com

Simon is a SAFe Program Consultant (SPC), certified Professional Scrum Master (PSM II), and Agile (team) coach at AgilityMasters.com. He has hands-on experience in facilitating Scrum Teams.

Dave West

CEO and Product Owner

Scrum.org

Dave West is the product owner and CEO at scrum.org. He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.

Sharon Breidel

Agility Expert

NN Group

Sharon Breidel has a background in aviation, services and HR management. She is an Agile Coach, RTE, certified Scrum Master (PSM I), SAFE Program Consultant (SPC) and SAFe Release Train Engineer

Jenny van Rinsum

Agile Coach / Scrum Master

Alliander

Jenny is a Certified (SAFe) Scaling Agile Coach, Scrum Master, expert in creating High Performance teams by servant leadership, communication and delivering the highest business value drops, for coaching and transformation of your organization. With a passion for foreign languages, innovation, Italy and the Agile/Lean Mindset.

Ula Ojiaku

Business Agility & Executive Coach

Mezaheb Group

Uloaku (Ula) Ojiaku is a Business Agility & Executive Coach, mentor and trainer with a focus on helping leaders and their teams in large organisations embrace the Lean-Agile mindset and adopt its associated ways of working to improve how they operate, effectively respond to changes in the marketplace and ultimately deliver value to their customers.

Brainfirst-logo--110x110

Renate Cremer

Instructional Designer, Trainer & Coach, ACC (ICF), Behavioral transformation

BrainsFirst

Renate Cremers’ interest in learning and growth is rooted in her background as a labor and organisation psychologist. She specialised in Training & Development and has been actively involved in innovating HR processes as an HR Business Partner for companies operating globally.

Dr. Ilja Sligte

Assistant Professor in Cognitive Neuroscience, Chief Scientific Officer

University of Amsterdam

Dr. Ilja G. Sligte is a Cognitive Neuroscientist and award-winning lecturer at the Psychology Department of the University of Amsterdam and Chief Technology Officer at BrainsFirst.

Boris de Jong

Trainer / Storyteller

Gladwell Academy

With a background in the political sciences, in journalism and in theatre, he works to make the abstract aspects of the Agile way of working and the transformation process more tangible and relatable.

Shell

Stephan Vlieland

Professional Scrum Trainer, Change Agent, Senior Agile Coach

Shell

Stephan is a passionate consultant with more than fifteen years of experience working in software development, fulfilling almost every conceivable role.

Yasmina Belasmi

Agility Expert

Nationale Nederlanden

Yasmina Belasmi is Agility Expert at Nationale Nederlanden

Andries Hettema

Agile Team Coach / Scrum Master

AgilityMasters.com

Andries Hettema is SAFe Program Consultant (SPC), certified Professional Scrum Master (PSM II), Product Owner and Agile (team) coach at AgilityMasters.com.

Roland Flemm

Organisation Coach / Scrum Master / Senior trainer

De Volksbank / Gladwell Academy

Roland is an agile organisation design coach with 23 years of experience in corporate IT who has contributed to a large number of agile transformations.

Eelco Rustenburg

SPCT, Digital transformer, Agile writer

BlinkLane consulting

Eelco is Partner at Blinklane. He is a seasoned Agile management consultant and one of worlds top trainers. He has written the bestselling book “the Power of Scrum” together with Jeff Sutherland.

Andries Hettema

Agile Team Coach / Scrum Master

AgilityMasters.com

Andries Hettema is SAFe Program Consultant (SPC), certified Professional Scrum Master (PSM II), Product Owner and Agile (team) coach at AgilityMasters.com.

Abram Janse

Organizational Consultant

Gladwell Academy

Experienced senior advisor (consult, coach, train) with a demonstrated history of working with international clients to increase business results and organizational health.

VENUE

Johan Cruijff Arena Amsterdam

Following official guidelines and forecasts, Gladwell Academy will host the Agile Coach Conference 2022 in person and on location. However, we understand that circumstances may change, in which case we will act accordingly. Should the event have to move to a virtual environment, different ticket prices will apply and you will be refunded the corresponding difference.

Covid-19 measures
During the Agile Coach Conference we will comply with the corona guidelines of the Dutch National Institute for Public Health (RIVM) and welcome visitors in a safe way. At this time this means you will get acces to the event if you have a proof of vaccination or a proof of recovery or valid DCC (EU traveller). When you don’t have that, you have to get tested for entry via www.testenvoortoegang.org within 24 hours before the event. For more questions about the Corona test, we refer you to www.testenvoortoegang.org.

WORKSHOPS AND ROUND TABLE SESSION

March 30th 2022

Getting started with Team Topologies as an Agile Coach

Mariëlle Roozemond

In this workshop the fundamentals of Team Topologies are highlighted and we explore different ways to take some first practical steps with our teams and our leadership.

ICF Coaching Ethics in Agile

Maaike Klasen

With the Agile Manifesto in your backpack, you will travel along Scrum’s Artefact ‘Transparency’ and the ICF code of ethics’ cornerstone ‘Confidentiality’.
soon

SAFe vs LeSS… cross the line

Roland Flemm and Paul van Sonsbeek

In this workshop, Paul and Roland will share their opinion and experience on scaling agile in large corporate environments and discuss the pro’s en con’s on applying SAFe or Less in transforming to an Agile organization.

Consultant or Coach: how to be effective in both (roles)

Simon de Graaf

In this workshop you will experience three techniques and two models. These reflect contemporary insights on effective consulting plus coaching.
Bonus: we’ll have fun as well.

From Desert Storm to Enduring Freedom: why big plans use dramatic words - and how you can too

Boris de Jong

more coming soon

Decoding Agility: building blocks of team performance

Renate Cremer and Dr. Ilja Sligte

By gaining insight in natural preferences and the behavior that goes with them, team members can collaborate better, more effectively and engage.

The high performing Agile Coach

Abram Janse

 Assessing your coach proficiency and improving your change approach based on Lyssa Adkins’ model

Masterclass Agile Biology

Eelco Rustenburg

The Pre-event Masterclass: Learn to talk to the right Brain

Decoding Agility: building blocks of team performance

Dr. Ilja Sligte

By gaining insight in natural preferences and the behavior that goes with them, team members can collaborate better, more effectively and engage. As a coach you have a crucial role facilitating this growth process.

PROGRAM

 Time Program Speaker(s) Company
09:00 Registration Desk open and Welcome coffeeAll CoachesJohan Cruyff Arena
09:30

"Without the ball, you can’t win." - Johan Cruyff

Kick off Agile Coach Conference


Paul van der Haar - Chairman

Gladwell Academy
09:45Opening Key NoteLyssa Adkins - Coach, facilitator, teacher and inspirerLyssaAdkins.com
10:15Networking Coffee Break
- Inspire via the Research wall
- Visit our partners


AgilityMasters.com
10:45

"You have got to shoot, otherwise you can’t score" - Johan Cruyff

Case 1 - Data informed decision making: how to let data and intuition work in a great marriage​.


Stephan Vlieland - Senior Agile Coach
Andries Hettema - Agile Team Coach

Shell
AgilityMasters.com
11:30

Interactive Parallel Workshops:

"The basis is to get the ball under control as quickly as possible so you have a little more time to look" – Johan Cruyff

Workshop 1: Getting started with Team Topologies as an Agile Coach

Mariëlle Roozemond - Agile transformation ExpertAgile Communication

"There is no greater medal than to be acclaimed for your style." – Johan Cruyff

Workshop 2: ICF Coaching ethics in agile

Maaike Klasen - ACC Coach/Scrum MasterPWN

"You only start to see it when you get it." – Johan Cruyff

Workshop 3: Consultant or Coach: how to be effective in both (roles)

Simon de Graaf - Team Coach / Scrum MasterAgilityMasters.com

"Speed is often confused with insight. When I start running earlier than the others, I appear faster" – Johan Cruyff

Workshop 4: Decoding Agility: building blocks of team performance

Dr. Ilja Sligte -Assistant Professor in Cognitive Neuroscience
Renate Cremer - Instructional Designer, Trainer & Coach, ACC(ICF)
University of Amsterdam
BrainsFirst

Workshop 5: From Desert Storm to Enduring Freedom: why big plans use dramatic words - and how you can too

Boris de Jong - Storyteller / Trainer ICP ACCGladwell Academy

"It is better to loose with your own vision than with the vision of someone else" – Johan Cruyff

Workshop 6: SAFe vs LeSS… cross the line


Paul van Sonsbeek - Agile Coach
Roland Flemm - Organisation Coach

De Volksbank

"You can divide tactics into insight, trust, and daring. In the tactical area, I think I just have more than most other players." – Johan Cruyff

Workshop 7: The high performing Agile Coach


Abram Janse - Organizational Consultant

Gladwell Academy
12:20Interactive walking Lunch: Rest, Recharge & Reignite



13:15

"Often something has to be done before it happens" - Johan Cruyff

Case 2 - Agile coaches versus their clashes coaching their enterprises


Sharon Breidel - Agility Expert
Yasmina Belasmi - Agility Expert

Nationale-Nederlanden
14:00

"I always delegate. If someone is very good at something, whatever it is, he will be in charge." - Johan Cruyff 

Case 3 - Changing the world's environment by High Performance teams


Jenny van Rinsum - Agile Coach/Scrum Master

Alliander
14:45

Interactive Parallel Workshops:

"The basis is to get the ball under control as quickly as possible so you have a little more time to look" – Johan Cruyff

Workshop 1: Getting started with Team Topologies as an Agile Coach

Mariëlle Roozemond - Agile transformation ExpertAgile Communication

"There is no greater medal than to be acclaimed for your style." – Johan Cruyff

Workshop 2: ICF Coaching ethics in agile

Maaike Klasen - ACC Coach/Scrum MasterPWN

"You only start to see it when you get it." – Johan Cruyff

Workshop 3: Consultant or Coach: how to be effective in both (roles)

Simon de Graaf - Team Coach / Scrum MasterAgilityMasters.com

"Speed is often confused with insight. When I start running earlier than the others, I appear faster" – Johan Cruyff

Workshop 4: Decoding Agility: building blocks of team performance

Dr. Ilja Sligte - Assistant Professor in Cognitive Neuroscience
Renate Cremer - Instructional Designer, Trainer & Coach, ACC(ICF)
University of Amsterdam
BrainsFirst

Workshop 5: From Desert Storm to Enduring Freedom: why big plans use dramatic words - and how you can too

Boris de Jong - Storyteller / Trainer ICP ACCGladwell Academy

"It is better to loose with your own vision than with the vision of someone else" – Johan Cruyff

Workshop 6: SAFe vs LeSS… cross the line


Paul van Sonsbeek - Agile Coach
Roland Flemm - Organisation Coach

De Volksbank

"You can divide tactics into insight, trust, and daring. In the tactical area, I think I just have more than most other players." – Johan Cruyff

Workshop 7: The high performing Agile Coach


Abram Janse - Organizational Consultant

Gladwell Academy
15:40Networking Coffee Break
- Visit our partners


AgilityMasters.com
16:15

"If i wanted you to understand, I would have explained it better" – Johan Cruyff

Case 4: Set Up for Success: Using the SLoMoSH Canvas to Clarify Roles & Responsibilities


Ula Ojiaku - Business Agility & Executive Coach

Mezahab Group
17:00

"Sometimes something’s got to happen before something is going to happen." - Johan Cruyff

Closing Key Note: Professionalism in Agile Coaching


Leslie Morse - Host podcast women in Agile
Dave West - CEO and Product Owner

Scrum.org
17:30Wrap Up & DrinksPaul van der haar - chairman

Gladwell Academy

 

PARTNERS

These companies help make this event possible

TICKETS

Ticket price is for the in-person and on location event

The ticket includes your participation at the Agile Coach Conference 2022, welcome coffee with pastries, buffet lunch, drinks with bites and of course dutch bitterballen!

 

Early bird ends February 1st, 2022. Want to order 5 tickets or more? Scroll down for the group discount information.

 

Your Early Bird ticket includes the Pre-Event on February 3rd: a Masterclass Agile Biology by Eelco Rustenburg

READ MORE

Agile Coach Conference 2022

MARCH 30, 2022
Early Bird 399,- / Regular 499,-
  • Early Bird ends February 1st
  • Exclusive Agile Coaching cases
  • Interactive workshops
  • Inspiring keynote speakers
  • A lot of opportunities to network

GROUP DISCOUNT

The Agile Coach Conference is your event. So feel free to bring along your colleagues to share the knowledge at this unique, annual event. Contact Geertje de Jong for any questions or to learn more about discounts when booking as a group.

Geertje de Jong

+31 (0)6- 42873942

geertje.dejong@gladwellacademy.com

LAST EDITION

Agile Coach Conference 2020 - AFTERMOVIE

Shell Case

Global Agile Coach Community Lead David Binnerts showcases his Agile Coaching journey at Shell.

Scrum.org Key Note

Dave West and Leslie Morse of Scrum.org discuss Agile Coaching and the Future of Work.

Drawing workshop

Laurens Bonnema (Scrum Master, Trainer, Coach) demonstrating how to master your drawing skills.

PAST SPEAKERS

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